Do I Need Online Marketing?

Of course. Online marketing is becoming increasingly important for small businesses of all kinds. Studies say that 81% of us do some research online before buying anything in a physical store. The message can be created as an image, text or video and distributed to any number of places.

So the bottom line is that you need online advertising if you want your business to be successful. With online marketing, you can measure and control everything much better.

Types of Online Marketing

Search Engine

Online marketing includes Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is the process of fine-tuning the text on your business website so that the website ranks consistently in search engine results lists when your potential customers search for keywords related to your product offering.

Online Advertising

There are many types of online advertising opportunities.

Social media

Social media platforms like, Tik-Tok, Twitter, Facebook, LinkedIn, Instagram and Pinterest all offer opportunities for online marketing.

E-mail

You may use email to send newsletters and customized product or service offerings specific to the customer's needs.